Content Studio: Ideas drafted for each channel and scheduled

Free to start · Invites go out in batches

Your own copy
Nothing runs until you turn it on

The content calendar spreadsheet
Schedulers like Buffer or Hootsuite
Writing the same post three times

What's included

3 lists of records, 11 automations and 1 document. Every automation works from the records you keep here, so a change made once is the one they all see.

Your records

Every list as your copy starts it: its fields, and sample records you can clear in one go.

3 lists · 44 fields · 33 records included

Content Items15

Ideas14

Channels4

Content Items: the first 6 of its 15 records
Title	Status	Format	Channel	Idea
What we learned killing our onboarding tour	Posted	Blog post	Blog	What we learned killing our onboarding tour
Onboarding tour teardown: the thread	Posted	Thread	X / Twitter	What we learned killing our onboarding tour
Killing the tour: what replaced it	Posted	Social post	LinkedIn	What we learned killing our onboarding tour
The onboarding issue	Posted	Newsletter	Newsletter	What we learned killing our onboarding tour
How Copperline got Monday reporting down to twenty minutes	Posted	Social post	LinkedIn	How Copperline got Monday reporting down to twenty minutes
Templates that ship with data	Approved	Newsletter	Newsletter	Anatomy of a template that actually gets used

6 of 15 records shown · 21 more fields

Derived From, Relation
Publish Date, Date
Hook, Long text
Research, Long text
Draft, Long text
Voice Check, Select
Channel Guide, Lookup
Channel Voice Samples, Lookup
Auto Media, Lookup
Media Prompt, Long text
Media Path, Text
Media File, Attachment
Posted Url, URL
Posted At, Date
Likes, Number
Replies, Number
Reposts, Number
Views, Number
Last Checked At, Date
Is Approved, Formula
Notes, Long text

Ideas: the first 6 of its 14 records
Headline	Angle	Status	Effort	Channel Hint
What we learned killing our onboarding tour	The tour tested well and kept nobody. What replaced it and why.	Used	Medium	Blog
How Copperline got Monday reporting down to twenty minutes	A customer story for ops buyers: fewer reports, not more dashboards.	Used	Quick	LinkedIn
Why we moved off per-seat pricing	Per-seat punished the exact behaviour we wanted. The change, with numbers.	Used	Heavy	Blog
Anatomy of a template that actually gets used	Most template galleries are empty. What makes one worth keeping.	Used	Medium	Empty
The automation nobody asks for but everybody keeps	Boring and reliable beats clever. The Monday plan as the example.	Used	Quick	X / Twitter
Running an ops stack as one person	What a solo founder actually needs, against what tools assume about team size.	Used	Medium	Empty

6 of 14 records shown · 1 more field

Source, Text

Channels: the first 4 of its 4 records
Name	Channel Type	Format Guide	Cadence Per Week	Send From Address
X / Twitter	X / Twitter	Open with a claim, not a wind-up. One idea per post, 280 characters, plain words. Threads: 4 to 8 posts, each able to stand alone; no hashtags, and no links until the final post. Numbers and specifics beat adjectives.	3	Empty
LinkedIn	LinkedIn	The first two lines must earn the click on "see more": lead with the outcome or the tension. Short paragraphs, a blank line between each. 150 to 250 words. Close with one question or one clear takeaway, never both. Two hashtags at most.	2	Empty
Blog	Blog	Long-form and search-led: 1,200 to 2,000 words, a heading every 300 words or so, and a title someone would type into a search box. Open with the problem in the reader's words, close with what to do next. Concrete numbers, no filler intros.	1	Empty
Newsletter	Newsletter	Subject under 45 characters, no clickbait. One main story in 200 to 300 words, then two or three short links with a line each on why they're worth it. Write like a friend forwarding something, not a brand. Sign off with one question readers can reply to.	1	Your Cheqq address

7 more fields

Handle, Text
Voice Samples, Long text
Auto Generate Media, Checkbox
Audience Note, Long text
Recipients, Long text
Pieces, Rollup
Approved Queue, Rollup

What runs on its own

Every automation that starts by itself installs switched off.

Mail ideas into your backlog
Runs on its own
When an email arrives
Email an idea to this Wapp's own address and it lands in your backlog with its angle. The same address is the one your newsletter is sent from.
Plan the week ahead
Runs on its own
Every Monday at 8:00 AM
Every Monday, turns your backlog into the week's calendar, each piece with a channel and a time, and starts drafting the strongest one or two. A week that's already full, or an empty backlog, costs nothing.
Draft a piece
Runs on its own
When a record in Content Items changes
When a piece moves to Drafting, researches the topic, writes the draft in its channel's voice, and adds versions for your other channels where one would land. They wait in Review for you.
Sweep overdue approvals
Runs on its own
At 15 minutes past the hour, every 6 hours
Four times a day, moves approved pieces that are genuinely stuck to Needs manual post with their draft ready to copy, and takes planned slots nobody drafted off the calendar. Says nothing when nothing's stuck.
Post approved & due pieces
Runs on its own
Every 30 minutes
Every 30 minutes, posts the next approved X or LinkedIn piece whose time has come, from your own account, exactly as you approved it. One a run, so the pace looks like you. Needs your browser connected; with nothing due it does nothing.
Refresh engagement
Runs on its own
Daily at 9:25 AM
Each morning, reads the likes, replies, reposts and views on your recent X and LinkedIn posts, so Monday's plan learns from what worked. Needs your browser connected; with nothing posted it does nothing.
Send the newsletter
Runs on its own
When you start it
Sends the next approved newsletter issue to your list, from this Wapp's own address, exactly as you approved it. Its title is the subject line. Run it when you're ready.
Generate media for a piece
Runs on its own
When you start it
Makes the image for the next piece that has an image description and no image yet, and attaches it so it's posted with the piece. Run it when you want one.
Generate media where the channel asks for it
Runs on its own
When a record in Content Items changes
For channels with Generate media automatically switched on, makes the piece's image the moment its draft is ready. Off for every channel to start: switch it on per channel, only where every post needs an image.
Publish approved blog posts
Runs on its own
At 20 minutes past the hour
Each hour, sends approved blog pieces to your CMS as drafts, so you check the layout and publish there. Needs Webflow, Wix, Sanity or Notion connected in Integrations; without one, blog pieces come back to you ready to copy.
On piece approved
Runs on its own
When a record in Content Items changes
When you approve a piece, confirms its slot and what happens at its time.

Documents to run it by

Guide
How Content Studio works
How a piece moves, what runs for you, what it never does, and your first week.

Set up in 8 steps

Content Studio turns your ideas into drafts written for each of your channels, in your voice. You approve what goes out: X and LinkedIn posts go out on time from your own account, and blog posts and newsletter issues come back ready to publish. It arrives with sample data so you can see it working. These steps make it yours.

Learn how it works
How a piece moves, what runs for you, what it never does, and a routine for your first week.
Set up your channels
Where you publish, how often, and who reads it. Plus who gets your newsletter.
Teach it your voice
Paste a few things you've published on each channel.
Connect your browser
Install the Cheqq Companion, approve browser access, and log in to X and LinkedIn there. Posts go out from your own account.
Add five ideas
What you want to write about. Paste a list here. Once it's turned on, you can also email ideas in.
Turn it on
Switch on its automations. Clear the sample data first: only what you approve is ever posted.
Start your first piece
Pick an idea and a channel. Its draft, and versions for your other channels, come back in Review.
Approve your first piece
Edit the draft until it sounds like you, give it a time, and set it to Approved.

Before and after

Your idea backlog becomes a week on the calendar, and each piece you move to Drafting comes back researched and written in its channel's voice, with cuts for your other channels. You approve each piece, and approved X and LinkedIn posts go out at their time from your own accounts, through the Companion extension on a computer that's awake.

Today

Ideas live in a notes app, a Slack thread and someone's head. On Sunday night one of them becomes a blog post written from scratch, and the same text is pasted into LinkedIn and X, where it reads like it was written for somewhere else, because it was.

Posting depends on remembering. The Tuesday slot slips to Thursday, the thread never goes out, and nobody checks which posts earned replies, so next week's plan starts from a blank page again.

With Content Studio

Ideas collect in one backlog, typed in or emailed to the template's own address. Once you've turned it on, at 8 every Monday the week's slots go on the calendar from that backlog, never beyond each channel's weekly target, and up to two of the strongest start drafting. The rest wait for you, because drafting is what spends AI credits.

Moving a piece to Drafting sets it going. The topic is researched on the web, the draft is written to that channel's format guide with an opening hook, and cuts for your other channels arrive as pieces of their own, each in its channel's voice. Nothing is invented to make a draft sound personal.

Only you set a piece to Approved. Approved X and LinkedIn pieces go out at their time from your own accounts, exactly as approved, through the Companion extension on a computer that's awake with Chrome or Edge open. The link is saved on the piece, and anything that can't post comes back to you ready to paste.

How it works

The week plans itself onto the calendar
Once you switch it on, every Monday at 8 it turns your idea backlog into calendar entries, each with a channel, a time slot and the idea attached, instead of a to-do list you retype.
Drafts arrive researched and in each channel's voice
Flip a piece to Drafting and it researches the topic on the web, writes the draft to your channel's format guide, and spins off cuts for your other channels — a thread is not a blog post.
You approve, it posts
Approved X and LinkedIn pieces go out at their time from your own accounts, through the Companion extension on a computer that's awake with the browser open. Anything it can't post comes back to you ready to paste.

What it replaces

The content calendar spreadsheet
The week is planned onto a real calendar from your backlog, and every slot carries its draft, its channel and its status.
Schedulers like Buffer or Hootsuite
If you post to X and LinkedIn from your own accounts, this drafts, schedules and posts without another subscription. It posts through your browser, so your computer has to be awake, and it doesn't post to Instagram or TikTok.
Writing the same post three times
One idea is drafted once per channel, from the same research, in each channel's own voice.

Change it by asking

Once it's yours, describe a change the way you'd ask a colleague, and Cheqq makes it.

Plan four X posts a week instead of three
Add a YouTube channel for video scripts
Move the Monday plan to Sunday at 6pm
Write the LinkedIn version of this week's blog post
Which posts got the most replies last month?

Questions about Content Studio

Does Content Studio post for me?

Yes, to X and LinkedIn, once you've turned it on and approved a piece. It posts from your own logged-in accounts through the Companion extension, so it needs a computer that's awake with Chrome or Edge open. While it isn't, approved posts wait, and one still waiting six hours after its slot comes back to you ready to paste.

Can anything go out without my approval?

No. Drafting stops at Review, and only you set a piece to Approved. The poster posts approved pieces exactly as written and never likes, follows, reposts or comments on anything else.

Which channels can it write for?

Any channel you add, each with its own format guide, weekly target and note on who reads it. X and LinkedIn are posted for you. A newsletter issue goes to your list from the template's own address when you run Send the newsletter, with the issue's title as its subject, and an issue that missed its slot can still be sent the same way. Blog posts and other channels come back ready to paste, and blog posts can be set up as drafts in Webflow, Wix, Sanity or Notion instead.

How do ideas get into the backlog?

Type them in, or email them to the template's own address from anywhere. Each email becomes an idea with a working title, its angle and who sent it. Spam, newsletters and automatic notifications are skipped.

Why does nothing run straight after I install it?

So nothing acts on the sample posts. Everything that runs by itself arrives switched off. Getting started on its Home takes you through eight steps: set up your channels, paste a few things you've published so drafts sound like you, connect your browser, add five ideas, then Turn it on, and start and approve your first piece. Only what you approve is ever posted.

Does it make images?

When you ask. Generate one from a piece's media column, or ask for an image for the next piece that needs one. A channel can also make one for every piece, which spends credits on each. Images are 16:9 to suit both X and LinkedIn, and the poster uploads them with the post.

Does it work for a team?

Yes. Invite your team and everyone works from the same calendar, board and backlog. Whoever moves a piece to Drafting is told when its drafts are ready.

What does it cost to run?

12 of its 73 automation steps use AI, and draw AI credits each time they run: how many depends on the model you pick for the step. The other steps are fixed and draw none.

More for Marketing & Content

Newsletter Digest
Every newsletter's key points on one list
Replaces: The unread newsletter pile · Read-later apps like Instapaper or Readwise Reader · The mass unsubscribe
Blog
From brief to published post, on one board
Replaces: The blog ideas document · The blank first draft · A separate CMS for the posts
Competitor Watch
What competitors ship, rated every weekday
Replaces: The monthly tab-opening session · An RSS reader · Competitive intelligence tools like Crayon or Klue

Start with Content Studio

You get your own copy: your own records and automations. Change any part of it. Or we'll set it up with you.

Talk to us