Social Operator: Early, useful replies to the posts where your customers are talking

Free to start · Invites go out in batches

Your own copy
Nothing runs until you turn it on

Scrolling four feeds for the right posts
Paying someone to reply for you
Guessing which posts worked

What's included

7 lists of records, 10 automations and 2 documents. Every automation works from the records you keep here, so a change made once is the one they all see.

Your records

Every list as your copy starts it: its fields, and sample records you can clear in one go.

7 lists · 97 fields · 22 records included

Projects1

Sources3

Conversations10

Drafts2

Own Posts2

Niche Posts3

Trends1

Projects: the first 1 of its 1 record
Name	Platforms	Product Description	Value Props	Voice Samples
Sample: Loopdesk	XLinkedIn	Loopdesk is a shared inbox for support teams of two to ten people: every customer email, chat and form in one queue, with owners and due times.	Set up in an afternoon. Priced per inbox, not per seat. No ticket numbers in replies.	we moved support out of my inbox last spring and honestly the biggest win was just knowing who owns what Shipped: you can snooze a conversation until the customer replies. Small thing, asked for by 3 of you this month. Hot take, your first support hire should be a writer, not a support person.

21 more fields

Ideal Customer, Long text
Proof Points, Long text
Voice, Long text
Content Pillars, Long text
Enabled, Checkbox
Watch Enabled, Checkbox
Auto Draft, Checkbox
Watch Trends, Checkbox
Growth Enabled, Checkbox
Check Every Minutes, Number
Next Check At, Date
Quiet Checks, Number
Active From Hour, Number
Active Until Hour, Number
Utc Offset Hours, Number
Drafts Per Check, Number
Max Item Age Hours, Number
Posting Cadence Per Week, Number
Best Times, Long text
Status, Select
Last Stop Reason, Text

Sources: the first 3 of its 3 records
Name	Platform	Kind	Status	Query Or Url
People looking for a shared inbox	X	Search	Active	"shared inbox" OR "help desk" (recommend OR alternative OR "what do you use")
Founders who post about support	X	List, group or community	Active	https://x.com/i/lists/sample-support-founders
Support leads asking about tools	LinkedIn	Search	Active	support tool recommendation small team

3 more fields

Project, Relation
Rules Summary, Long text
Last Read At, Date

Conversations: the first 6 of its 10 records
Title	Platform	Author	Posted At	Objective
Any Help Scout alternatives for a 3-person team?	X	@sample_founder	1 hour ago	Mention
Who should your first support hire be?	LinkedIn	Sample Founder	3 hours ago	Visibility
What's the best CRM for agencies?	X	@sample_agency	20 hours ago	Empty
Moving off a shared Gmail inbox: what did you switch to?	X	@sample_studio	2 hours ago	Mention
How do small teams keep first replies under an hour?	LinkedIn	Sample Support Lead	4 hours ago	Visibility
Zendesk renewal came in 40% higher. Alternatives for a team of five?	X	@sample_saas	6 hours ago	Mention

6 of 10 records shown · 9 more fields

Url, URL
Post Text, Long text
Age Hours At Discovery, Number
Is Early, Checkbox
Status, Select
Why, Long text
Draft Wanted, Checkbox
Project, Relation
Source, Relation

Drafts: the first 2 of its 2 records
Conversation	Draft Text	Status	Kind	Project
Any Help Scout alternatives for a 3-person team?	we left Help Scout at 3 people for the same reason. what we actually needed was one queue and who owns what, everything else went unused. I build Loopdesk, which is roughly that, $29 an inbox rather than per seat	To review	Reply	Sample: Loopdesk
Who should your first support hire be?	someone who writes well. tools you can teach in a week, but a reply that calms an angry customer is the whole job	To review	Reply	Sample: Loopdesk

7 more fields

Product Name, Lookup
Objective, Lookup
Pitch Flag, Formula
Voice Check, Select
Why, Long text
Posted Url, URL
Posted At, Date

Own Posts: the first 2 of its 2 records
Hook	Status	Platform	Publish At	Pillar
Your first support hire should be a writer.	Published	LinkedIn	6 days ago	Support for tiny teams
Shipped: snooze until the customer replies.	Drafted	X	In 2 days	Building Loopdesk in public

11 more fields

Body, Long text
Voice Check, Select
Project, Relation
Posted Url, URL
Problem, Text
Trend, Relation
Impressions, Number
Engagements, Number
Followers Gained, Number
Stats Read At, Date
What Worked, Long text

Niche Posts: the first 3 of its 3 records
Url	Author	Platform	Posted At	Text
https://x.com/sample_ops/status/11	@sample_ops	X	5 hours ago	Per-seat pricing for support tools is getting wild. We pay for 6 seats so 2 people can answer email.
https://x.com/sample_cto/status/12	@sample_cto	X	3 hours ago	Anyone else hit by the per-seat pricing change? Our support bill doubled overnight.
https://www.linkedin.com/feed/update/sample-12	Sample Head of Support	LinkedIn	2 hours ago	The per-seat pricing change is a good moment to ask what your support stack actually does for you.

1 more field

Project, Relation

Trends: the first 1 of its 1 record
Topic	Status	Window	People	First Seen
Per-seat pricing in support tools	New	Opening	3	5 hours ago

10 more fields

Project, Relation
Why Now, Long text
Angles, Long text
Chosen Angle, Long text
Post Wanted, Checkbox
Post, Relation
Evidence, Long text
Passed Because, Text
Key, Text
Speedup, Number

What runs on its own

Every automation that starts by itself installs switched off.

Watch for conversations
Runs on its own
At 5 and 35 minutes past the hour
Through your day, looks for new posts where a reply from you would land and sorts out the ones worth it. When there's nothing new, it waits longer before looking again.
Draft a reply
Runs on its own
When a record in Conversations changes
When a conversation is marked for a reply, by the watch or by you, writes one in your voice for you to approve.
Save this post
Runs on its own
When you open x.com or 6 more sites
From the Cheqq Companion on a post you're reading: saves it to Conversations, and a reply is drafted for you to approve.
Post approved drafts
Runs on its own
When a record in Drafts changes
When you set a draft to Approved, posts it from your logged-in browser exactly as written, and marks the conversation replied. Nothing else is ever posted.
Plan the week
Runs on its own
Every Monday at 7:00 AM
Each Monday, drafts the posts your week is short of, inside your content pillars and in your voice, for you to approve. A week that's already planned costs nothing.
Read how posts did
Runs on its own
Daily at 6:15 AM
Each morning, reads the numbers on last week's published posts and notes what worked, so next week's plan learns from it. A day with nothing to read costs nothing.
Spot rising topics
Runs on its own
At 50 minutes past the hour, every 3 hours
Every few hours, looks at what your niche posted for a topic suddenly picking up, and suggests angles you could post on while it's fresh. When nothing is rising, it stops there.
Write a post on a trend
Runs on its own
When a record in Trends changes
When you tick Post wanted on a trend, drafts a post on it in your voice for you to approve, and saves the posts driving it as conversations worth a reply.
Publish scheduled posts
Runs on its own
At 10 and 40 minutes past the hour
Posts the Own Posts you've set to Scheduled from your logged-in browser, exactly as written, at their publish time. Nothing else is posted.
Clear old niche posts
Runs on its own
Daily at 3:40 AM
Each night, deletes niche posts more than 7 days old: spotting a rising topic only needs the last two days. Conversations, drafts and trends are never touched.

Documents to run it by

Guide
How Social Operator works
How it watches, sorts and drafts, what it never does, and your first week.
Template
Voice and topics brief
What you offer, who you want to reach, what's true and how you write.

Set up in 8 steps

Social Operator finds the posts where a reply from you would land, on X, LinkedIn, Facebook and Threads, and drafts replies and posts in your own voice. Nothing goes out until you approve it. It arrives with a sample Project so you can see it working. These steps make it yours.

Learn how it works
How it watches, sorts and drafts, what it never does, and a routine for your first week.
Connect your browser
Install the Cheqq Companion, approve browser access, and log in to your platforms there. It reads and posts from your own session.
Say what you do
What you offer, who you want to reach, and the facts a reply may use.
Teach it your voice
Paste a few things you've written, or let it read your recent posts.
Pick where to look
Searches, accounts and groups where your customers talk. It suggests some.
Review your first replies
Approve, edit or discard the replies it drafts. Approving one posts it from your browser.
Turn your first trend into a post
When a topic picks up in your niche it shows up here with angles. Tick Post wanted on one, then set the draft to Scheduled and it goes out while the topic is fresh.
Turn on the watch
Switch on its automations. It looks every two hours inside your active hours, and waits longer when nothing's new.

Before and after

Social Operator reads your searches, accounts and groups on X, LinkedIn, Facebook and Threads newest first, keeps the posts worth a reply, and drafts one in your own voice for each. You approve every reply before it goes out from your account, and each week it plans your own posts and shows which ones earned followers.

Today

A post asking what to use is settled within hours. The feed shows it late, and by the time you've written something, the thread has moved on and your reply sits below the fold.

Showing up early every day on four platforms is a job of its own. So it happens in bursts, the replies sound like a brand rather than a person, and nobody knows which posts brought followers.

With Social Operator

You tell it what you offer, who you want to reach, the facts it may use, and paste a few things you've written. Through your day it reads your searches, accounts and groups newest first in your own logged-in browser, keeps the posts young enough to answer, and sorts out the ones worth a reply.

Each one gets a reply written the way you write: short, specific, answering first, naming your product only when someone asked for one. Drafts that read machine-written or pitch where they shouldn't are flagged before you see them. You approve, and it posts from your account.

When nothing's new it looks less often, so a quiet day costs little. Every Monday it drafts the posts your week is short of, and every morning it reads how last week's did, so the next plan does more of what earned followers.

How it works

Tell it what you do and how you write
What you offer, who you want to reach, the facts a reply may use, and a few things you've written. Drafts sound like you, not like a brand.
It watches where your customers talk
Through your day it reads your searches, accounts and groups newest first, keeps the posts worth a reply, and waits longer when nothing's new.
You approve, it posts
Each reply waits for you to approve, edit or discard. Approved replies go out from your own account through the Companion extension.

What it replaces

Scrolling four feeds for the right posts
Your searches and groups are read newest first, so the posts worth answering reach you while there's still room to answer.
Paying someone to reply for you
Replies are drafted from your own writing and your own facts, and nothing goes out under your name until you've approved it.
Guessing which posts worked
Each post's numbers are read for you, and the next week's plan learns from the ones that earned followers.

Change it by asking

Once it's yours, describe a change the way you'd ask a colleague, and Cheqq makes it.

Add a LinkedIn search for 'alternative to HubSpot'
Only keep posts from the last six hours
Draft at most two replies per look
Plan three posts a week instead of five
Which of my posts gained the most followers this month?

Questions about Social Operator

Does it post, like or follow on its own?

No. A reply goes out only when you set it to Approved, and it never likes, reposts, follows or sends messages. Posting happens in your own logged-in browser through the Companion extension, so it needs a computer that's awake with the browser open.

Which platforms does it work on?

X, LinkedIn, Facebook and Threads. Each Project picks its own, and you log in to each one in the browser that has the Companion extension.

How often does it look?

Every two hours inside the active hours you set, to start with. When a look finds nothing new, the next one waits twice as long, up to eight hours, and it comes back to your pace after the next find.

Will the replies sound like me?

They're written from a few things you've written yourself, and use only the facts you gave it. Each draft is checked for whether it reads machine-written before you see it.

Does it cost much to leave running?

Very little on a quiet day. It checks whether there's anything new before doing any real work, so a look that finds nothing costs almost nothing, and the next one waits longer. It writes replies only for the posts worth one, a few at a time.

I already use the X, LinkedIn, Facebook or Threads Operator. Do I need to switch?

No. Your installed operator keeps working and keeps getting fixes. Social Operator does the same work for all four platforms from one place, with the voice and the second look built in, so it's the one to install from now on.

More for Sales & CRM

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Personal CRM
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Replaces: Contacts plus a notes app · Personal CRM apps like Dex or Monica · Recurring calendar reminders

Start with Social Operator

You get your own copy: your own records and automations. Change any part of it. Or we'll set it up with you.

Talk to us